AuthorDimitry Apollonsky

Lead Hacker: A system for automated B2B outreach

L

B2B COMPANIES! I’ve been working on  a service to automate B2B lead generation. Read on… It’s called Lead Hacker and here’s how it works… I build a custom scraper for your business. It’ll look across job boards, industry directories, and other potential lead sources for companies that match your target demographic. For every company found, Lead hacker will find the email &...

The Growth Hackers’ Guide to Google Dorks

T

Lets talk about Google Dorks… I’ve used them to: Find lead lists of 15,000+ CEO’s (who knew there were so many!). Findproprietary information about how my competitors are running their business. Pick up new industries & verticals 10x faster than I would have otherwise. Find contact information for top influencers. Create lists of over 5,000 PR contacts. Build huge databases of SEO...

Why you shouldn’t (blindly) follow best practices

W

“Orange as a call to action is the best practice… Lets stick with that.” Does your team listen to “best practices” blindly? I hope not. Best practices give teams a false sense of security. An excuse to defer to if a result ends up not being ideal. At best, a best practice is an “ok” solution… At worst, it’s a dangerous shortcut that stifles critical thinking. But if your team is...

High Tempo Testing: How to drive scalable growth

H

Here’s a growth process that’ll drive constant, scalable growth for your company. It’s called High Tempo Testing… And it’s used by top-tier growth teams around the world. The idea behind it is simple: In order to optimize and improve your product growth… You have to double down and try a LOT of different things. The more experiments you run on a weekly basis, the higher your chance of...

How to price your SaaS product:

H

Chances are… you spent about 2 hours figuring out your price points… HUGE mistake. Your pricing is the #1 lever for your growth. Here’s an easy way to figure out the most optimal price point for your startup. It’s called the Van Westendorp Analysis. Here’s how it works: You send a survey to your customers and ask: At what price would you consider the product to be so expensive that...

Virality Coefficients: A Guide for Startups

V

Lets say you get a 100 new users to your product… Do you know how many of them will end up referring someone else? If not – listen up: This is called your virality coefficient. And it’s one of your biggest levers to drive new conversions. The higher your virality coefficient, the more viral your product is. And once you hit a virality coefficient of >1… Boom. You’re viral...

How to maximize your ROI with Omnichannel advertising

H

Here’s how you can get the highest ROI possible off of your marketing channels: Read on… Your job is to define and execute the highest ROI marketing strategy for your startup. Chances are, there’s a couple of possible approaches you can take: Facebook Ads/AdWords Retargeting Content Marketing Social Media Viral marketing & more. But how do you choose which to pursue? Most people would...

The #1 mistake blockchain startups are making…

T

Here’s the #1 issue with blockchain marketing. Consumers & businesses don’t understand what these startups are doing. At all… Read on: Blockchain tech is huge. It’s mature enough to draw in the worlds’ top investors and technologists. Heck, it’s as influential as the HTTP protocol. But the truth is consumers don’t know what blockchain means, let alone the value of tokens or how ICO’s...

Lead hacking with Google Dorks: A Guide

L

This growth “hack” will blow your mind. I’ve used it to disrupt my competition, and leave them behind in the dust… It’s allowed me to: Find lead lists of 15,000+ CEO’s (who knew there were so many!). Find confidential, proprietary information about how my competitors are running their business. Learn new industries & verticals 10x faster than I would have otherwise. Create lists of over...

Here’s what the top growth marketers do differently:

H

I just got out of an interview with a growth marketer that many consider world-class. He’s been ultra-successful in his very tight niche, and has recently managed to successfully transfer his skills to an ecommerce project. He’s managed to do this even though he’s had to relearn all the marketing channels he spent so many years picking up. It got me thinking…. Why? Why can some marketers survive...

Hi! I’m Dimitry

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

Follow me

Connect with me & stay in touch.