AuthorDimitry Apollonsky

6 App Store Optimization Services You Need To Be Using (+10 Bonus ASO tips!)

6 App Store Optimization Services

You’re about to launch your app in the app store, you’re pumped about all the work you’ve put in to create a great experience. Your app is using the latest design trends and follows all modern-day best practices. It should get a lot of downloads, right? … You wish! App Store’s are getting more and more competitive. Visibility is going down — fast. The only way...

5 Ecommerce Trust Signals That Will Skyrocket Your Conversions


There’s a simple way to double, triple, or even quadruple your add-to-cart & checkout conversion rate: Once you learn what it is, you’ll want to kick yourself for not adding them in  sooner. Ecommerce Trust Signals.   What is an ecommerce trust signal? A trust signal is an element on your website that will cut anxiety and friction a shopper might have going through the...

Easy Guide: How To Run a Van Westendorp Pricing Analysis


A little background What is the Van Westendorp Price Sensitivity Meter? Point Of Marginal Cheapness (PMC) Point of marginal expensiveness (PME) Optimum Price Point (OPP) Indifference Price Point (IPP) Range of Acceptable Pricing (RAI) Example Van Westendorp chart analysis Why you should use the price sensitivity meter How to run your own Van Westendorp pricing analysis 1. Ask the right questions...

Speed-reading: An Entrepreneurs Guide to Mastering the Art of Learning.

speedreading on a kindle book

The average american is exposed to 490,000 words per day. That’s 30,000 more words than Tolstoys’ War And Peace Imagine how much time you would save if your reading speed was just 2x faster. What about 4x? Sounds useful right? Say you read 20 articles a day, definitely not uncommon for aspiring entrepreneurs. Each article would average around 750-1000 words long. At 300 words per...

How to Write a Killer Ecommerce Subject Line (With Examples!)

How to Write a Killer Ecommerce Subject Line (With Examples!)

Pretty much everyone talks about how important it is to grow your email list. Sorry to be the bearer of bad news, but that’s not enough. An uninterested email list is worth NOTHING. You need your subscribers to click-through & read your content. This is particularly frustrating if you run your own ecommerce site. Google automatically labels ecommerce emails into the...

The $10,000 Challenge – Where I Am Now

T sessions

Hi! My name is Dimitry.
This is the first in a (long) series in posts that talks about my ecommerce journey.
I’m going to cut the fluff & give you USEFUL, ACTIONABLE tips to grow your traffic & increase your conversions.
No theorycraft – I’ll be personally testing everything I talk about. 

What Is Nudging? – How To Influence & Control An Audience

What Is Nudging? - How To Influence & Control Peoples Actions

Today you’re going to see a unique approach to influencing & inspiring an audience – whether its your readers or your organization. It’s the “Nudging” Technique. First, I’ll give you some background on what nudging is, and how some companies have used nudging to make millions of dollars. Then, I’ll give you some quick tips & pointers for how you can use nudging in your day-to-day...

Why did Exfocus Take Down Rutgers? An Interview & Analysis


Since Friday, March 27th Rutgers students have been experiencing intermittent service interruptions. Students have been unavailable to access Rutgers related websites including Sakai, Ecollege and others. In the interim, a mysterious figure who goes by the handle Exfocus (or @ogexfocus) has popped up on Twitter and the /r/Rutgers subreddit claiming credit for the interruptions &...

Interview with Serial Entrepreneur & Author Mike Michalowicz

Rutgers interview with Mike Michaelowicz

MIKE MICHALOWICZ started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement building. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again. Now he is doing it for other entrepreneurs. Mike is the CEO of Provendus Group, a consulting firm that...

Hi! I’m Dimitry

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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