Why you shouldn’t (blindly) follow best practices

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“Orange as a call to action is the best practice… Lets stick with that.”

Does your team listen to “best practices” blindly? I hope not.

Best practices give teams a false sense of security. An excuse to defer to if a result ends up not being ideal.

At best, a best practice is an “ok” solution…

At worst, it’s a dangerous shortcut that stifles critical thinking.

But if your team is consistently making decisions by looking at what worked for OTHER companies without considering the contextual differences…

You’re in trouble.

Your customers, your team and your business. They’re all different.

There’s no reason you should be blindly copying others’ techniques.

Instead:

Test and iterate over all “best practices”.  You won’t be able to test all of them…

But test the one’s that you can.

The rate of your teams’ learning will skyrocket.

About the author

Dimitry Apollonsky

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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Hi! I’m Dimitry

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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