Here’s the #1 issue with blockchain marketing.
Consumers & businesses don’t understand what these startups are doing.
Blockchain tech is huge. It’s mature enough to draw in the worlds’ top investors and technologists.
Heck, it’s as influential as the HTTP protocol.
But the truth is consumers don’t know what blockchain means, let alone the value of tokens or how ICO’s work.
As a result…
Lots of consumers and business are dismissing blockchain because of the complexity.
Blockchain startups are turning inward and only marketing to users already familiar with the blockchain.
We have to fix this.
It’s the #1 thing holding back mass adoption.
You need to build content strategies that educate people who’ve never been exposed to blockchain tech.
- Include blockchain overviews in your customer onboarding.
- Add definitions (tooltips work great) to your website.
- Create a content strategy that’ll educate ALL your customers, not just the tech savvy ones.
- Include education in your sales funnels.
I’m calling it now: Startups that do this will be the authorities in their field.
This is THE secret to your long-term growth. Don’t just focus on getting a bigger piece of the pie.
Focus on growing the pie itself