The Growth Hackers’ Guide to Google Dorks

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Lets talk about Google Dorks…

I’ve used them to:

  • Find lead lists of 15,000+ CEO’s (who knew there were so many!).
  • Findproprietary information about how my competitors are running their business.
  • Pick up new industries & verticals 10x faster than I would have otherwise.
  • Find contact information for top influencers.
  • Create lists of over 5,000 PR contacts.
  • Build huge databases of SEO backlink providers.
  • Find cold email & cold calling scripts used by the best people in the industry.

All for $0.

Linkedin Google Dork response
It went big

After my first Linkedin post on this tactic, my inbox was absolutely flooded with questions.

I promised everyone I’d put together a more in-depth guide… and here it is.

This guide covers all you need to know to use Google Dorks to leave your competitors in the dust.

It’ll only cost you… $599.

Just kidding. 😉

This post is split up into 2 parts:

  • An introduction with a brief how-to.
  • 29 examples of growth hacking with google dorks.

Lets start off simple:

An introduction to Google dorks

Before you can start using google dorks to scale, lets answer a question:

What’s a google dork?

Google dork is a search string that uses Google’s custom search operators to filter down search results. When used creatively, these filters can return information that wasn’t meant to be found. Exploiting Google dorks is known as Google dorking or Google hacking.

You can search Google for strings that are optimized to return sensitive documents…

Like contact lists, potential leads & more.

A lot of these documents probably shouldn’t have been on Google.

Marketing Google Dork | Finding CEO's
Here’s a Google dork to find CEO contact lists.

Here’s how you can put google dorks together yourself:

How to filter your google searches with operators.

You can filter your search with Google Operators.

An operator is a short string that tells Google which results you want to remove…

And which you want to show more of.

Here’s a table that shows some of the most popular search operators. (See the full list here.)

Search Operator Description Example
OR A logical OR tesla OR edison
“Search Term” Search for an exact match "tallest building"
Exclude words from your search jaguar speed -car
+ Search for a synonym +California
info: Get details about a site info:google.com
site: Search within a specific website site:youtube.com
filetype: Target a specific extension filetype:pdf
intitle: Search for a phrase in the title intitle: "tesla vs edison"

Include these in your google searches to filter down the results you’ll get.

Read on and see 29 examples of Google dorks in action:

The big list of Google dorks.

These Google dorks search for CSV, XLS and XLSX files that contain email addresses in them. This is perfect for finding contacts that you should reach out to. 

Goal Query
Find CEO contact lists
+CEO "email" filetype:csv | filetype:xls | filetype:xlsx
Find blogger contact lists
"blogger" "email" filetype:csv OR filetype:xls OR filetype:xlsx
Find backlink sources
"dofollow" OR "nofollow" OR "backlink" "contact" OR "email" filetype:csv OR filetype:xls OR filetype:xlsx
Find Marketing contact lists
filetype:csv OR filetype:xls OR filetype:xlsx "Marketing" "email" "contact" OR "lead" OR "prospect" -sample 2017 "website" -template

These Google dorks search for Request For Proposals across different verticals. These are great for finding opportunities to apply for RFP’s you might not have known about otherwise. 

Goal Query
Find SEO RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “SEO” | "search engine optimization" -template -sample 2017
Find PPC RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “PPC” | "PAY PER CLICK" OR "Facebook Ad" -template -sample 2017
Find web design RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “web design” | "website design" | "website development" -template -sample 2017
Find Accounting RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “accounting” -template -sample 2017
Find Legal Service RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “legal” -template -sample 2017
Find Business Service RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “management” -template -sample 2017
Find PR RFP’s
“Request for proposal” | "RFP" filetype:doc | filetype:pdf | filetype:docx “PR” | "public relations" -template -sample 2017
Find writing RFP’s
“Request for proposal” OR "RFP" filetype:doc OR filetype:pdf OR filetype:docx “writing” -template -sample 2017

These Google dorks search for marketing proposals across verticals. This is useful to learn about your competitors and see what top-tier marketing proposals look like.

Goal Query
Find social media proposals
intitle:proposal "confidential" | "proprietary" | "do not distribute" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx “social media management” | “facebook management” | "social media" | "SMM"-example -sample -request
Find PPC Proposals
intitle:proposal "confidential" | "proprietary" | "do not distribute" "PPC" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request
Find SEO Proposals
intitle:proposal "confidential" | "proprietary" | "do not distribute" "SEO" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request
Find Web Design Proposals
intitle:proposal "web design" | "web development" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request -school -student -students
Find PR Proposals
intitle:proposal "confidential" | "proprietary" | "do not distribute" "PR" | "press relations" filetype:ppt | filetype:pptx | filetype:pdf | filetype:doc | filetype:docx -example -sample -request

These are miscellaneous google dorks that can help with improving your marketing & business processes.

Goal Query
Find marketing playbooks
intitle:playbook filetype:pdf | filetype:ppt | filetype:pptx | filetype:doc | filetype: docx marketing
Find cold calling scripts
intitle:script "cold calling" filetype:doc | filetype:docx
Find email marketing templates
intitle:template "marketing" "email" filetype:doc | filetype:docx
Find work email addresses
filetype:csv OR filetype:xls OR filetype:xlsx "email" "@" "First Name" "Last Name" "Company" -sample 2017 "website" -template "contacts"
Find work phone numbers
filetype:csv OR filetype:xls OR filetype:xlsx "phone" "First Name" "Last Name" "Company" -sample 2017 "website" -template "contacts"
Find LinkedIn profiles of influencers in growth
site:linkedin.com/in/ "growth"
Find LinkedIn profiles of influencers in marketing
 site:linkedin.com/in/ "marketing"
Find LinkedIn profiles of influencers in social media
 site:linkedin.com/in/ "social media"
Find Calendly links of marketers.
site:calendly.com "marketing" | "growth" | "PPC" | "SEO" | "Social" | "Consult" -blog
Find freelance contracts
intitle:contract filetype:doc | filetype:docx “freelance” -sample
Find agency contracts
intitle:contract filetype:doc | filetype:docx | filetype:pdf -sample "marketing agency"

In this post you’ve seen:

  1. What a Google dork is and how to put them together yourself.
  2. How to grab lead lists that other people have put together.
  3. How to find potential clients through RFP’s.
  4. How to find proposals and other sensitive documents of competitors.
  5. How to use Google dorks to find leads, top influencers, marketing playbooks & more.

Hope it was helpful!

Now you’re ready to start integrating Google dorks into your prospecting process.

If you have any questions – reach out to me on Linkedin.

But before you go…

Do me a favor

If you liked this post…

Please help me out by doing 2 things:

  1. Share it with someone who would benefit from it.
  2. Like & share this LinkedIn post.

Cheers,

Dimitry

About the author

Dimitry Apollonsky

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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Hi! I’m Dimitry

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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