I just got out of an interview with a growth marketer that many consider world-class. He’s been ultra-successful in his very tight niche, and has recently managed to successfully transfer his skills to an ecommerce project.
He’s managed to do this even though he’s had to relearn all the marketing channels he spent so many years picking up.
It got me thinking….
Why can some marketers survive, and even thrive in the jump from one skillset to another, and others stumble?
(The marketers that can do this are the ones that do great in VP and CMO roles.)
Here’s the difference between the top 1% of marketers and the rest:
The difference between the top 1% of marketers is their ability to see and apply first principles.
They don’t just understand what works – they understand why.
They’re the ones who:
- Aren’t afraid to hunt for the latest marketing trends in the pages of Behavioral Economics, Psychology & Sociology journals.
- Discover a headline that works well in a Facebook Ad and wonder “Will this headline work as an email subject line? Why or why not? What about a blog post headline? Sec let me try…”
- Understand the emotional drawstrings being pulled in advertising, and understand why they work. They ask themselves: “How else can I leverage this to maximize growth for my product?”
- Can intuit how algorithms behind marketplaces like Facebook, Google & Amazon should work. (All these algorithms have the same goal after all…)
So how do you become one of the top marketers in the world?
All you have to do is ask yourself: “why?”
Not just once or twice. But from this point on, again and again.
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