High Tempo Testing: How to drive scalable growth

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Here’s a growth process that’ll drive constant, scalable growth for your company.

It’s called High Tempo Testing…

And it’s used by top-tier growth teams around the world.

The idea behind it is simple:

In order to optimize and improve your product growth…

You have to double down and try a LOT of different things.

The more experiments you run on a weekly basis, the higher your chance of hitting a home-run.

An experiment could be anything – a new paid marketing campaign, a new A/B test, a new product feature.

But each experiment needs these 3 elements:

  1. A hypothesis – what’s going to happen?
  2. Success metrics – what metrics will it affect (and to what degree?)
  3. An explanation: Why will it happen?

These 3 elements guarantee that you’ll properly learn from every experiment.

Most of the time – your experiments will fail.

And that’s OK.

Over time, each experiment will make you and your team that much smarter. And who knows – you might hit that home run. 😉

About the author

Dimitry Apollonsky

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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Hi! I’m Dimitry

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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