Here’s a growth process that’ll drive constant, scalable growth for your company.
It’s called High Tempo Testing…
And it’s used by top-tier growth teams around the world.
The idea behind it is simple:
In order to optimize and improve your product growth…
You have to double down and try a LOT of different things.
The more experiments you run on a weekly basis, the higher your chance of hitting a home-run.
An experiment could be anything – a new paid marketing campaign, a new A/B test, a new product feature.
But each experiment needs these 3 elements:
- A hypothesis – what’s going to happen?
- Success metrics – what metrics will it affect (and to what degree?)
- An explanation: Why will it happen?
These 3 elements guarantee that you’ll properly learn from every experiment.
Most of the time – your experiments will fail.
And that’s OK.
Over time, each experiment will make you and your team that much smarter. And who knows – you might hit that home run. 😉