Here’s how you can get the highest ROI possible off of your marketing channels:
Your job is to define and execute the highest ROI marketing strategy for your startup.
Chances are, there’s a couple of possible approaches you can take:
- Facebook Ads/AdWords
- Content Marketing
- Social Media
- Viral marketing & more.
But how do you choose which to pursue?
Most people would say “do whichever you know best!”
And heck, I can’t argue there!
You definitely don’t want to start doing things outside your area of expertise.
But… That’s not the most efficient answer.
You probably know:
- Customers will see your advertising an average of 5 times before deciding to buy.
- Each unique advertisement will experience progressively more ad fatigue.
Therefore: The most effective marketing sequence would be cross-channel with minimum repeated impressions.
You want to hit your target customer from all sides – from blog posts to display ads to billboards…
That’s how you maximize the impact of your marketing.
Instead of investing all of your budget into 1 platform, invest in omnichannel advertising.
Hit your customers from all sides 🙂 So… What does your marketing strategy look like? P.S. Like this post? Lets connect.