Virality Coefficients: A Guide for Startups

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Lets say you get a 100 new users to your product…

Do you know how many of them will end up referring someone else?

If not – listen up:

This is called your virality coefficient.

And it’s one of your biggest levers to drive new conversions.

The higher your virality coefficient, the more viral your product is.

And once you hit a virality coefficient of >1…

Boom.

You’re viral.

Once you have a coefficient that high – each person who finds out about your product will refer at least 1 other person.

It’s every product owners’ dream 🙂

So how do you increase your virality coefficient?

Introduce viral marketing tactics!

Dropbox did this really well… They gamified referral.

You and each other user you refer would get an extra 250MB. It was one of the best viral programs in history.

See other viral successful viral campaigns here.

So what is your startup doing to improve your virality coefficient?

About the author

Dimitry Apollonsky

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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Hi! I’m Dimitry

I'm a growth marketing pro that works with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth.

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